Vol. 06 · Misquoted ·Film ·148 of 348
"If you build it, they will come."
They never said that.
What people say
"If you build it, they will come."
What was actually said
"If you build it, he will come." The Voice — Field of Dreams (1989)
Why it stuck
The voice speaks about one specific ghost — Ray's father. Changing "he" to "they" flips the meaning into generic business inspiration.
The misquote has become a corporate-deck cliché for "build the product and users will arrive." The film is about nothing of the kind.
Know another line by heart?
Play the duel and see how many you can spot. Or browse the whole shelf.