LexBrew
Vol. 10 · Portmanteaus ·Contemporary (2000–) ·2010

Humblebrag

humble brag

Meaning
An ostensibly humble statement intended as boasting.
Source words
humble + brag
Coined by
Harris Wittels
Year
2010

Background

Wittels, a *Parks and Recreation* writer, began tweeting examples in 2010 and published *Humblebrag* (2012). His 2015 death from a drug overdose at 30 made the book's breezy tone retrospectively poignant; the word has outlasted him.

Contemporary (2000–)

Faster coinage, faster canonisation. Brexit and podcast both reached the OED within a decade of first use — historically rapid. Social media has made visibility, not invention, the rate-limiting step.

Two words, one coinage.

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