LexBrew
Vol. 10 · Portmanteaus ·Contemporary (2000–) ·2014

Fleek

flawless sleek

Meaning
Perfect; exactly right (usually of an appearance).
Source words
flawless + sleek
Coined by
Kayla Newman (popularised)
Year
2014

Background

Newman's 2014 Vine video "eyebrows on fleek" launched the phrase worldwide. She never profited from the global commercial use of the phrase, a recurring pattern for Black internet creators in the 2010s; the word has since faded.

Contemporary (2000–)

Faster coinage, faster canonisation. Brexit and podcast both reached the OED within a decade of first use — historically rapid. Social media has made visibility, not invention, the rate-limiting step.

Two words, one coinage.

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