LexBrew
Vol. 10 · Portmanteaus ·Contemporary (2000–) ·2000

Bobo

bourgeois bohemian

Meaning
A member of the well-off, culturally progressive creative class.
Source words
bourgeois + bohemian
Coined by
David Brooks
Year
2000

Background

Brooks's book *Bobos in Paradise* (2000) coined and popularised the term for US knowledge-economy professionals blending traditional bourgeois affluence with counterculture sensibilities. The word crossed easily into French press, where *bobo* is now entrenched.

Contemporary (2000–)

Faster coinage, faster canonisation. Brexit and podcast both reached the OED within a decade of first use — historically rapid. Social media has made visibility, not invention, the rate-limiting step.

Two words, one coinage.

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