Vol. 10 · Portmanteaus ·Late 20th century ·1998
Advertainment
advertising entertainment
- Meaning
- Branded content in which advertising and entertainment are merged.
- Source words
- advertising + entertainment
- Coined by
- unknown (US marketing press)
- Year
- 1998
Background
Gained traction through the 2001 BMW *The Hire* short-film series. Related to *infotainment* (1980) but with a commercial rather than news framing; the term predates *sponsored content* as a mainstream label.
Late 20th century
Marketing, media, and the early internet. Infomercial, emoticon, workaholic — the coinages name phenomena of mass media and white-collar life. Several predate the decades they're associated with.
Two words, one coinage.
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