Vol. 06 · Misquoted ·Book ·277 of 348
"The medium is the massage."
They never said that.
What people say
"The medium is the massage."
What was actually said
"The medium is the message." Marshall McLuhan — Understanding Media (1964) by Marshall McLuhan
Why it stuck
McLuhan's 1967 follow-up "The Medium is the Massage" is a typesetter's pun he kept, not a misprint.
Know another line by heart?
Play the duel and see how many you can spot. Or browse the whole shelf.