“As an added bonus, all customers get free shipping.”
Redundancies Entry 27 / 1605 60-second read
Added Bonus
A bonus is something added extra, so 'added' is redundant.
The comparisoni
“As a bonus, all customers get free shipping.”
More examplesii
01
Buy now and get an added bonus gift basket!
Buy now and get a bonus gift basket!
02
As an added bonus, the package includes technical support.
As a bonus, the package includes technical support.
03
Here's an added bonus: the coffee is free too.
Here's a bonus: the coffee is free too.
The ruleiii
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BONUS MEANS SOMETHING ADDED: A bonus by definition is something extra or added beyond what's ex…
In marketing and sales, people say 'added bonus' to emphasize the extra value being provided. The phrase has become so common that it sounds normal, even though 'added' is technically redundant.
Memory aidiv
Remember it like this
A bonus is already something extra—it's already added. You can't have a bonus that isn't added; that would just be part of the standard offering. So 'added' is built in.
Quick duel 4 questions · ~30 seconds
Which is right?